Quick Answer: Magnetic postcards printing is the process of producing a direct mail piece that combines a full-color printed postcard with a custom magnet. The magnet is attached using easy-peel glue, travels safely through the postal system, and peels off cleanly for the recipient to display. MagnetbyMail specializes in this format and offers multiple product lines — including EDDM options — with free setup, free proofing, and complete mailing services included.
Most direct mail gets a two-second glance before it hits the recycling bin. The design was good. The offer was clear. But it was still just a piece of paper — and paper gets thrown away.
Magnetic postcards printing exists to solve that exact problem. When you add a custom magnet to a postcard, you give the recipient a reason to keep it. They read the card, peel off the magnet, and stick it somewhere they’ll see it every day. Your brand stops being a one-time impression and becomes part of someone’s daily environment — on the refrigerator, the filing cabinet, the office whiteboard.
This guide covers how magnetic postcards printing works, the formats available through MagnetbyMail, and how businesses are using this format to run direct mail campaigns that actually last.
What Is Magnetic Postcards Printing?
Magnetic postcards printing is a direct mail production process that combines two things: a full-color printed postcard and a custom branded magnet. The magnet is attached to the postcard using easy-peel glue that holds securely through the entire postal journey and releases cleanly when the recipient peels it off.
The postcard carries your message — your offer, your services, your contact information, and your call to action. The magnet carries your brand into the recipient’s home and keeps it visible long after the postcard has been read.
What makes this format so effective is the utility of the magnet itself. People keep things that are useful. A magnet that holds a grocery list, a reminder note, or a to-do slip earns a permanent spot in the home — and your business branding travels with it every single day.
Research from the Direct Marketing Association backs this up:
- Postcard magnets are read 52% more than standard flat postcards
- Adding a magnet increases response rates by over 73%
- 72% of people recall receiving a promotional magnet even two years later
No other direct mail format delivers that kind of retention. And no digital ad comes close to the daily visibility a fridge magnet produces over months of display.
The Two Main Approaches to Magnetic Postcards Printing
When it comes to running a magnetic postcard campaign, there are two fundamental approaches. The right one depends on whether you have a mailing list or want to reach an entire neighborhood.
Approach 1 — Targeted List Mailing
This is the traditional direct mail model. You have a list of specific addresses — existing customers, prospects in a target zip code, or homeowners in a specific income bracket — and you mail to them directly.
MagnetbyMail’s postcard magnet mailers are ideal for this approach. Their StuckUp Mailers and Foldup Magnet Mailers attach a custom magnet to a full-color postcard and mail it to your list via USPS. Every order includes free setup, a free digital proof, and complete mailing services — address validation, inkjet addressing, USPS form processing, and post-office drop-off.
This is the format real estate agents use to farm neighborhoods, home service companies use to target homeowners in specific zip codes, and healthcare providers use to welcome new patients with a branded keepsake they’ll actually display.
Approach 2 — EDDM (Every Door Direct Mail)
What if you don’t have a mailing list? What if you simply want to reach every home in a neighborhood or delivery zone?
That’s where postcard magnet EDDM comes in.
EDDM — Every Door Direct Mail — is a USPS program that delivers your piece to every address on selected carrier routes. No list required. No per-address targeting needed. You choose the routes, and the post office delivers to every door at postage rates as low as $0.20 per piece.
MagnetbyMail’s Big Ed DM Mailers are built specifically for this program. They combine the reach of EDDM with the staying power of a custom magnet — making it one of the most cost-effective local marketing formats available today.
MagnetbyMail’s Big Ed DM Mailers: EDDM Done Right
The Big Ed DM Mailer is MagnetbyMail’s dedicated custom EDDM magnet mailer — an oversized postcard with a full-color laminated magnet attached, designed to meet all USPS EDDM requirements and travel safely to every door on your chosen routes.
Two postcard sizes are available, each paired with a 2″ × 3.5″ printed, laminated magnet:
Big Ed DM 1 — 5.75″ × 11″ postcard. The larger of the two formats, giving you maximum canvas for bold imagery, headlines, service lists, and strong calls to action. Available in Lite (20-mil magnet, UV-coated postcard) and Premium (25-mil magnet, poly-laminated postcard) finishes.
Big Ed DM 2 — 4.25″ × 11″ postcard. A slim, elongated format that stands out in any mailbox. Works especially well for menus, coupon layouts, and service strips. Same Lite and Premium options available.
Both formats include:
- Free printing setup — no hidden artwork fees
- Free digital proof — emailed within 2 business days for your approval
- Full-color printing on the postcard with UV or poly-laminate coating
- Laminated magnet printed in full color and built to last
For EDDM orders, finished pieces ship directly to you and you bring them to your local post office with simple EDDM paperwork. MagnetbyMail provides guidance on the process so you’re never left guessing.
Why Magnet EDDM Is Trending Right Now
Magnet EDDM has become one of the fastest-growing direct mail formats for local businesses — and the reason is simple. It solves three problems at once.
Problem 1: Cost. Traditional targeted mailings require purchasing or building a mailing list, which adds expense and complexity. EDDM eliminates that entirely. At $0.20 per piece in postage, it’s one of the cheapest ways to reach a local audience at scale.
Problem 2: Reach. If you’re a restaurant, a gym, a home services company, or a retailer, your entire customer base lives within a few miles of your location. EDDM lets you blanket that area efficiently — every household, every door, no gaps.
Problem 3: Staying power. Standard EDDM postcards get read and discarded. A custom EDDM magnet mailer leaves something behind. The magnet stays in the home long after the campaign ends, generating daily brand impressions at no ongoing cost.
Combined, these three advantages make magnet EDDM campaigns exceptionally strong for businesses that depend on local customers.
Who Should Be Using Magnetic Postcards Printing?
Restaurants and food delivery — A menu magnet put into every home in the delivery zone generates orders week after week. One mailing, ongoing revenue.
Home service businesses — Plumbers, HVAC contractors, roofers, and electricians benefit from having their number displayed where homeowners can find it instantly when something goes wrong.
Real estate agents — EDDM lets agents farm entire neighborhoods without a list. A magnetic postcard keeps their name and face visible in every home for months.
Grand openings and new locations — Blanket the surrounding area instantly with a mailer that introduces your business and leaves a permanent reminder behind.
Seasonal promotions — Time a magnet EDDM campaign to a specific window — holiday specials, spring cleaning offers, back-to-school promotions — and stay top of mind long after the season ends.
Getting Started Is Simpler Than You Think
MagnetbyMail has built the entire process around removing obstacles. Free templates are available for download on every product page so you can build artwork to exact specifications. Submit your design, approve your free proof, and MagnetbyMail handles the rest.
Need design help? Their team can assist. Need to understand EDDM route selection? They can walk you through it.
Call 1-800-233-6690, email info@magnetbymail.com, or visit magnetbymail.com to request free samples and get a quote for your next campaign.
Because the best direct mail isn’t the piece that gets read — it’s the one that stays.