The global collectible toy market has entered a new era where demand is driven by scarcity, storytelling, and social media influence. Among all designer toys, Labubu has become one of the most recognizable and heavily collected figures in the world. Created under Labubu by artist Kasing Lung and widely distributed through Pop Mart, these figures are no longer just toys—they are cultural collectibles.
In 2026, demand is especially strong for specific Labubu series that combine limited production, unique themes, and strong resale performance. Collectors are not just buying randomly anymore; they are actively targeting the most in-demand figures before they sell out or rise in price on secondary markets.
Big Into Energy Series: The Current Market Leader
One of the most sought-after collections right now is the Big Into Energy series. This line labubu has become a defining release in the modern Labubu era due to its vibrant color themes, expressive designs, and secret chase figures. Each blind box carries an element of surprise, but it is the hidden variants that have created massive collector excitement.
Collectors are especially drawn to this series because it represents the peak of Labubu’s current design evolution. The figures are widely shared across social platforms, increasing demand and making them difficult to find at retail price. Many buyers consider this series a must-have foundation for any serious collection.
Exciting Macaron Series: The Classic That Never Loses Demand
The Exciting Macaron series remains one of the most in-demand Labubu collections even years after its release. This series is often considered the starting point of Labubu’s global popularity, and its pastel-themed designs continue to attract both new and experienced collectors.
Its enduring demand is driven by nostalgia, limited availability, and the fact that many early editions are no longer in production. As a result, collectors who missed the original drop are now actively competing for remaining units in the resale market, which continues to push prices higher.
Have a Seat Series: The Collector Favorite with Strong Resale Value
The Have a Seat series is another highly in-demand set that has maintained strong attention in the collector community. This series introduced seated character designs that stand out visually from other Labubu releases, making them instantly recognizable.
What makes this series especially valuable is its inconsistent restocking pattern. Certain figures from the series appear less frequently, increasing their rarity and boosting secondary market prices. Many collectors consider this line a long-term hold due to its stable demand and strong community interest.
Coca-Cola Collaboration Labubu: The Brand Power Effect
Collaborative releases are always in high demand, and the Labubu × Coca-Cola series is one of the most notable examples. This collaboration merges global brand recognition with Labubu’s unique design style, creating a crossover appeal that attracts both toy collectors and brand enthusiasts.
Because collaboration drops are typically limited and rarely reissued, they become instant collector targets. Many buyers purchase these figures not only for display but also as long-term collectible assets, expecting continued appreciation as supply becomes more restricted.
Pronounce Fashion Collaboration: Streetwear Meets Collectibles
Another highly sought-after release is the Labubu collaboration with fashion label Pronounce. This series reflects the growing intersection between designer toys and high fashion, making it especially popular among younger collectors and streetwear fans.
Its demand comes from its strong aesthetic identity and limited availability. Fashion collaborations tend to sell out quickly due to cross-industry interest, and this series is no exception. Collectors often view it as both a toy and a fashion collectible piece, increasing its perceived value.
Secret Chase Figures: The Real Driver of Market Demand
Across all Labubu series, secret or chase figures are the most powerful drivers of demand. These ultra-rare variants are typically hidden in blind box assortments with extremely low pull rates, sometimes as rare as 1 in dozens of boxes.
Collectors actively hunt for these figures because they often become the centerpiece of any collection. Their scarcity means they almost never remain available at retail for long, and they frequently dominate resale markets with significantly higher prices.
These chase figures are often the reason entire series gain popularity, as collectors open multiple boxes in hopes of finding them.
Labubu Plush Pendant Series: The Everyday Collector Favorite
While vinyl figures dominate the high-end market, the Labubu plush pendant series is also in extremely high demand. These smaller, portable versions are designed to be used as bag charms or accessories, making them more accessible and widely collected.
Their popularity is driven by affordability, variety, and ease of display. Even though they are less rare than limited vinyl editions, certain pendant variants still become highly sought-after depending on colorway and release batch.
Regional and Exclusive Editions: The Hidden Market Drivers
Some of the most in-demand Labubu figures are not part of global releases but are instead regional exclusives. These include Asia-only drops, event exclusives, and anniversary editions that are not widely distributed.
Collectors often chase these exclusives because they are extremely limited and difficult big into energy labubu to obtain outside their release region. This geographic scarcity significantly increases their desirability and long-term value.
Why Demand Keeps Increasing Across All Series
The rising demand for Labubu figures is driven by a combination of scarcity, social media influence, and expanding global collector communities. Each new release creates immediate attention online, which accelerates sellouts and fuels resale activity.
As more collectors enter the market, competition continues to grow for both new and old series. This creates a cycle where earlier releases become more valuable over time, while new releases instantly become high-demand targets.
Conclusion: The Collector Market Is Moving Faster Than Ever
The most in-demand Labubu figures today are defined by limited supply, strong design identity, and cultural visibility. From the Big Into Energy series to high-profile collaborations and secret chase variants, collectors are focusing on releases that offer both visual appeal and rarity.
As popularity continues to grow, competition for these figures will only intensify. Collectors who understand current demand trends are positioning themselves early, ensuring they secure the most valuable pieces before they become even harder to find in the future.